The Rücker dairy in Aurich has just finished a rebranding exercise to create a corporate brand for the company. The brand identity strategy has been implemented to further develop sales in the European retail market space.
The holistic approach is a first for the company which includes all products, online presence and any marketing material. Depicting the coastal East Frisian lifestyle Rücker hopes to have a visible presence identifiable to consumers.
Rücker is a family owned company founded in 1890. It is only one of two dairies in East Frisia. Annual milk processing is 850 million kilograms into cheese, butter and milk powder.