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Rücker dairy rebrands

Contributor: Editorial, 21 September 2012

The Rücker dairy in Aurich has just finished a rebranding exercise to create a corporate brand for the company. The brand identity strategy has been implemented to further develop sales in the European retail market space.

The holistic approach is a first for the company which includes all products, online presence and any marketing material. Depicting the coastal East Frisian lifestyle Rücker hopes to have a visible presence identifiable to consumers.

Rücker is a family owned company founded in 1890. It is only one of two dairies in East Frisia. Annual milk processing is 850 million kilograms into cheese, butter and milk powder.

Rücker GmbH
About €420m
Entity type: